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Giving Back

At Rockwell Watches we give back to our fallen heroes and their families. A portion of every sale of our True Hero Gear Project is donated back. To see who your purchase currently benefits, please read below. If you have a fallen hero that could use our help, please contact us at to talk about ways to raise money for your fallen hero.

Current beneficiaries of the True Hero Gear Project:

Families of the Prescott, AZ Hotshots

Many of the families of the Hotshot Crew weren't covered under the department's insurance policy because they weren't technically full-time employees of the department. We donate a portion of all Firefighter products sold to their families.


FOP - Fraternal Order of Police -

The Fraternal Order of Police is the world's largest organization of sworn law enforcement officers with more than 325,000 members in more than 2,100 lodges. The are they voice of those who dedicate their lives to protecting and serving our communities. They are committed to improving the working conditions of law enforcement officers and the safety of those we serve through education, legislation, information, community involvement, and employee representation. No one knows the dangers and the difficulties faced by today's police officers better than another officer, and no one knows police officers better than the FOP.


Warriors Afield -

Warrior Legacy Foundation’s Wounded Heroes Program of Maine is a registered 501(c)(3) non profit, all volunteer organization established to support our wounded veterans when they return home after being injured in the line of duty. Once released from service due to injury, they no longer get paid. Waiting for their disability claim to be processed will take at least a year; the majority of the time, much longer. During this difficult time of transition, the expenses of daily life become overwhelming, as they are unable to work and need ongoing medical/mental health care. Wounded Heroes Program provides a safety net by paying rent, utilities, cell phone, heating oil payments and more. Wounded Heroes also provides benefits guidance and advocacy so that our veterans do not have to navigate the systems on their own. We are proud to be there for our servicemembers in their time of need.